Your gateway to the Nordic market

The Nordic region’s largest trade fair for the wood industry and the future of wood.
25–28 August 2026 | Swedish Exhibition & Congress Centre | Gothenburg, Sweden

Participants at Wood Products & Technology 2024

84%

of the visitors make or influence purchasing decisions

63%

of the visitors discussed concrete projects on site

68%

of the exhibitors achieved their goals with their participation at the fair

Meet the right decision-makers – where business begins

At Wood Products & Technology, you’ll meet the most important decision-makers and buyers in the wood industry. 84% of visitors make or influence purchasing decisions. This is a marketplace for real business – where customers actively seek new products, solutions, and suppliers. By exhibiting, you place your offering at the center when future investments are being planned.

Efficient sales – more business in less time

Save time and reduce travel – at Wood Products & Technology, you meet hundreds of new and existing customers over three focused days. Through business discussions, spontaneous meetings, and live demonstrations, you create value on the spot. This is a unique opportunity to drive sales where both interest and investment readiness are already in place.

Strengthen your brand – and show what you can do

Wood Products & Technology is the leading arena for knowledge, innovation, and business development in the wood industry. Here, you strengthen your brand by being seen alongside the industry’s top players. You get to showcase your products and solutions in an environment where visitors want to explore, test, and compare. Your presence builds relationships and trust – both during the fair and long after it ends.

Exhibitors on Wood Products & Technology 2024

We showcased a 25-ton planer – the biggest machine at the fair. It attracted a lot of attention, and with a price tag of ten million, selling just one makes the whole event worthwhile. We’ve got several serious leads and high hopes.”

Jonas Wahlbeck, Sales Manager
Ledinek/Mouldex

Wood Products & Technology was probably our best trade fair ever. Our systems got a lot of attention, we made many new contacts, and have already booked several company visits. We’re extremely pleased!”

Johan Wendin, CEO
Processbefuktning AB

We reached the right target group and had time for serious conversations. We made many new contacts to follow up on. These are large-scale business opportunities, and we left with a very positive feeling.”

Tove Möller, Marketing Communications Specialist
Södra

Common questions

Who visits Wood Products & Technology?

FACTS AND FIGURES FROM 2024

Top 10 industries represented: Sawmills and sawmill products, Wood product manufacturing, Furniture manufacturing, Construction and interior joinery, Architecture, Manufacturing industry, Technical consulting, Housebuilding and construction contracting, Machinery and tooling industry, Public sector Top 10 job titles: CEO/Owner, Carpenter, Sales Manager, Project Manager, Architect, Product Manager, Production Engineer, Supervisor/Team Leader, Designer, Technical Consultant Geographic reach 97% of visitors came from the Nordic region, with the majority from Sweden. In total, visitors represented 35 countries. Main reasons for attending
  • Discover new products and innovations (70%)
  • Create new contacts and network (60%)
  • Meet existing contacts and industry peers (58%)
  • Get an overview of the industry (39%)
Business impact
  • 84% of visitors influence or make purchasing decisions
  • 63% discussed concrete projects with exhibitors
  • 55% made new business contacts
  • 33% plan to purchase something they saw at the fair within 12 months

How many attended Wood Products & Technology 2024?

  • 4,687 visits from 2,499 companies
  • 177 exhibitors from 35 countries

How can we optimize our presence at the fair?

To maximize your visibility and business potential at the fair, it is important to have a well-thought-out stand design. We offer both ready-made stand solutions and customized options through our partner Adapt, so you can create a stand that truly stands out and engages visitors.

If you want to take your visibility to the next level, there are several exclusive branding opportunities, such as product placement at the entrances, digital screens, and advertising in the fair guide.

To get the most out of the fair, preparation is key! Before the fair, we invite you to exhibitor meetings, where we share insights and strategies for a successful exhibition. Additionally, you will have access to marketing materials to easily spread the word about your presence.

Contact us, and we will help you find the best solutions.

What does it cost to exhibit at Wood Products & Technology?

Prices vary depending on stand size. You can find the prices in the stand booking form. Feel free to contact us for a customized quote.

How do I register as an exhibitor?

Fill in the stand booking form on our website or contact our sales team for assistance.

Are there any hotels near the fair?

Absolutely! At Gothia Towers and the exclusive Upper House, you can stay comfortably in the same building as the Swedish Exhibition & Congress Centre – just an elevator ride away from Automässan. Here, you’ll also find restaurants, bars, and a spa with stunning views over Gothenburg. Additionally, Gothenburg’s main boulevard, Avenyn, is just a 10-minute walk away. As an exhibitor, you and your team receive an exclusive discount on accommodation.

Can I book a conference room?

Yes – if you are a confirmed exhibitor at Wood Products & Technology, we have a number of reserved conference rooms available for booking. Please contact us for more information.

Can we host a reception or gathering in our stand?

Yes, absolutely. It's a great and well-appreciated opportunity to strengthen relationships with both new and existing customers. Contact us for more information and help with planning.

Exhibit at Wood Products & Technology

Book your stand today

Contact information

Chi-chi Liu

Sales Manager
+46 31-708 85 68
[email protected]

Monika Ölund

Business Manager
+46 31-708 80 82
[email protected]