Focus areas
Circular transition
– innovation and climate impact in line with new demands
The wood industry’s contribution to climate goals centers on developing circular flows, climate-smart business models, and new ways to recycle and reuse materials. Innovation and legislation are driving change, and the sector faces a crucial transition toward more sustainable and resilient value chains.
Resource efficiency
– smart use of raw materials and energy for increased profitability
Smart use of raw materials and energy is crucial for the future of the wood industry. Resource efficiency means reducing waste, increasing material utilization, and addressing challenges related to supply, cost, and energy. By putting value creation and profitability at the center, the industry enables more sustainable production at every stage – from sawmills to finished products.
Urban development
– the role of wood in future construction and climate-smart environments
Wood plays a key role in developing the cities and societies of tomorrow – from housing and schools to infrastructure and public spaces. Through sustainable building systems and innovative design, wood contributes to robust, low-carbon environments. Urban development focuses on reinforcing wood’s role in everything from local planning to global climate goals.
Technology
– digitalization, automation and research driving progress
Digitalization, automation, and new research are transforming the entire value chain. AI, drones, sensor technology, and other innovations enable more efficient processes, improved safety, and new business opportunities. The technology area highlights how innovation strengthens the competitiveness of the wood industry and shapes the solutions of the future.